Giftable valentines have always been a staple of every classroom. Goldfish set out to evolve their packaging to be bold, simple and impactful while still including Valentine’s Day whimsy. The end result was an XO motif that could highlight their hero goldfish or be used as a billboarding effect across boxes. Adding a writable feature allowed their new strawberry shortcake grahams to be the perfect valentines day treat amongst all. 

Packaging Design